Coventry City Football Club is looking for an enthusiastic and talented Partnership Activation Manager to join its commercial team.

ABOUT THE ROLE

The Partnership Activation Manager will play a key role in delivering and growing Coventry City Football Club’s commercial partnerships.

Reporting to the Partnership Activation Lead, the successful candidate will manage a portfolio of commercial partners, ensure contractual rights are delivered and develop creative activation programmes that provide partners with measurable value.

The role involves collaborating with the Club’s Marketing, Brand, Media, Retail and Football Operations teams to deliver campaigns, matchday activations and partner events.

KEY RESPONSIBILITIES

PARTNERSHIP MANAGEMENT

• Manage a portfolio of local, national and international commercial partners
• Deliver contractual rights in accordance with partnership agreements
• Develop bespoke activation plans aligned with partner objectives and the Club’s commercial strategy
• Maintain partnership rights trackers, activation plans and seasonal reports
• Monitor partnership performance and provide recommendations to maximise return on investment
• Identify opportunities to improve rights utilisation and support renewals and upselling
• Ensure partnership assets are delivered accurately, on time and in accordance with Club standards

RELATIONSHIP MANAGEMENT

• Build and maintain strong relationships with commercial partners
• Develop a detailed understanding of each partner’s objectives
• Lead regular partnership review meetings
• Present campaign performance, insights and recommendations
• Identify PR, content and award opportunities that showcase successful activations
• Provide exceptional service and maintain long-term partner relationships

ACTIVATION AND CAMPAIGN DELIVERY

• Create integrated activation campaigns across digital, retail, matchday and event platforms
• Plan and deliver matchday activations, player appearances and partner events
• Coordinate content capture and associated communications
• Work with internal departments to deliver partnership activity
• Ensure activations follow the Club’s brand guidelines
• Help create positive and engaging supporter experiences
• Monitor campaign results and produce post-campaign evaluations

WHAT THEY’RE LOOKING FOR

• Experience in commercial partnerships and sponsorship activation
• Experience within professional sport, entertainment or a similar industry is preferred
• Proven ability to manage multiple stakeholder relationships
• Experience delivering contractual partnership rights
• Excellent communication, presentation and relationship-management skills
• Strong commercial awareness
• Excellent project management and organisational skills
• The ability to manage multiple projects and deadlines
• A creative approach to sponsorship and brand activation
• Strong attention to detail
• A professional, collaborative and customer-focused approach
• Confidence taking ownership of partner accounts
• Flexibility to work evenings and weekends for matchdays, events and partnership activity

SAFEGUARDING

Coventry City Football Club is committed to protecting children and vulnerable adults. An enhanced DBS check is mandatory for this position.

EQUALITY, DIVERSITY AND INCLUSION

Coventry City Football Club is an equal-opportunity employer and welcomes applications from candidates of all backgrounds.

HOW TO APPLY

Applications must be submitted directly through the official Coventry City Football Club recruitment website.

Please visit the employer’s vacancy page for the complete job description and latest application information.