BBC Studios is looking for an experienced Marketing Manager to support the continued growth of Bluey across the UK and EMEA.

ABOUT THE ROLE

Bluey is one of the world’s fastest-growing preschool entertainment brands, with a global audience, significant retail presence and a growing portfolio of immersive and location-based experiences.

The Marketing Manager will support the Head of Marketing in delivering Bluey brand activations and integrated marketing campaigns across the UK and EMEA.

The role will involve working across the BBC Studios business and with agents, broadcasters, retailers and consumer product partners to create engaging campaigns, cultural moments, trade activity and consumer experiences.

The successful candidate will also manage direct reports and support the development of a high-performing marketing team.

KEY RESPONSIBILITIES

• Contribute to two-year franchise growth plans for Bluey
• Develop marketing campaigns and brand activations that support commercial growth
• Deliver integrated 360-degree campaigns across the UK and EMEA
• Identify opportunities to create impactful brand and cultural moments
• Use audience data, market intelligence and consumer insights to guide marketing decisions
• Monitor campaign performance and identify opportunities for optimisation
• Work with EMEA agents to develop locally relevant campaigns
• Ensure regional activity aligns with the global Bluey franchise strategy
• Build relationships with broadcasters, retailers and consumer product partners
• Support partners in delivering successful brand activations
• Lead B2B brand activation activity
• Provide partners with appropriate assets, updates and marketing toolkits
• Support Bluey’s presence at trade and consumer events
• Develop creative briefs and manage internal and external partnerships
• Ensure campaigns meet relevant regulatory and brand requirements
• Identify and manage potential campaign risks
• Conduct post-campaign evaluations
• Produce franchise performance and KPI reports
• Communicate campaign results and recommendations to stakeholders
• Act as a Bluey brand guardian across consumer touchpoints
• Deliver brand immersion programmes
• Ensure consistency across campaigns, experiences and partner activations
• Line-manage and develop team members

WHAT THEY’RE LOOKING FOR

ESSENTIAL

• Experience managing and developing consumer brands
• Experience working within a complex business or media environment
• Strong knowledge of advanced marketing techniques
• Experience delivering integrated brand campaigns and activations
• The ability to influence stakeholders at different organisational levels
• Experience leading collaboration across multiple departments
• A creative approach to global campaigns and franchise growth
• Strong leadership and team-management capabilities
• Confidence working within a complex, international matrix organisation

DESIRABLE

• Knowledge of qualitative and quantitative research methods
• Experience managing delivery through internal teams or agency partners
• Knowledge of the broadcasting or entertainment industry
• An interest in creative content and consumer experiences
• Excellent relationship-management and communication skills

SALARY

£50,000–£62,000 per year, depending on relevant skills, knowledge and experience.

The role also receives London Weighting of £5,441.

LOCATION

BBC Studios
London
W12 7FA

HOW TO APPLY

Applications must be submitted through the official BBC Careers website.

The advertised closing date is 19 August 2026. BBC Studios may close the application period earlier if it receives a high volume of applications.